Part of what’s great about getting to work every day is you just don’t know what you’ll be working on next. So it came as a real surprise when we were invited to create the brand for a new Australian wine label – Devines Hill.

Our induction to the wine industry started with a visit to the London Wine & Spirits Fair. The fair, for anyone who has not been there, is packed with wine makers from around the world all showcasing and sampling their wines. What’s immediately apparent, is the wine industry is a tough market to stand out in –  every bottle of wine looks and feels like another bottle of wine.

Coming away from the fair we were really enthusiast about finding new and fresh ideas to create some breakthrough/standout for Devines Hill. Of course we weren’t without our imposed limitations – e.g. we aren’t able to design or change the physical shape of the bottle and we must cohere with all the wine labelling regulations (i.e. country of origin, alcohol content rating, etc.).

The images above show some of our initial concepts. Designing and printing straight onto the bottle was a direction we were very keen on initially. Infact it’s an idea we’re still keen on (but perhaps for another project).

We came back to using a conventional label – primarily because of cost. We took the same philosophy with the label as we took without – keep it simple and contemporary, but most importantly create stand-out (without using gimmicks).

We’re waiting now for confirmation from the wine authorities. Next step ; the printers.
Watch this space, we’ll post an update once we have the final product to celebrate with.