WORK /

Jamie Oliver Recipease

Challenge

Create an identity for Jamie’s new online communal cooking hub

 

Idea

Jamie’s idea with Recipease was to attract people of all cooking skills and abilities, to make them feel welcome into his virtual kitchen and want to get involved. Our idea was to take Jamie’s down-to-earth, organic approach and apply it to the design style and language of this new online venture. To achieve this we created friendly visuals with complimentary organic type, infused with Jamie’s fresh spirit and accessible ethos.

 

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