WORK /

Oak

Challenge

Develop a jewellery brand beyond fashion expressing feeling

Idea

Too often, jewellery brands fail to connect deeply or meaningfully with their audience. Typically, they attract merely on an aesthetic level. OAK seeks to transcend the ephemeral allure of fashion, creating symbols of true beauty and quality that connects us to a sense of an occasion, or place, or person. Our idea was to connect to these deeper, emotional and sentimental qualities by showing the meaning within the jewellery – feelings expressed and lived through the brand.

• Brand Strategy
• Brand Identity
• Product Branding
• Print
• Marketing Collateral
• Packaging design
• Corporate Stationery

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oak fine jewellery be mine campaign
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oak fine jewellery love letters campaign